Ryan Lee is co-founder and chief financial officer of Smart Study, a global content company. Smart Study has produced more than 4,000 children’s song and story video content under the Pinkfong brand, and among them, 'Baby Shark' is a hit song worldwide. The company's Pinkfong App series is the highest-grossing educational content in the world, with 200 million downloads in 112 countries. After majoring in aesthetics at Seoul National University, he wanted to become a producer, but gave up early on, and started working at Nexon, an online global game company, and successfully attracted Series A investment by leading the expansion of global business and IP markets after co-foundering Smart Study.

He made a brilliant effort to make baby shark a global star, and at the conference on happiness, he plans to draw attention to the world with stories that have not been announced anywhere in the world.