To create a variety of events and cultural performances that people can enjoy in the nature in order to present a healthy life and to coexist with the community. This is philosophy of Creating Shared Value that Chairman Cho leads. What’s more important than company’s profit is spreading happiness to the community. His diverse health culture donation activities are linked to environmental protection, co-prosperity, and interest in poor neighbors, creating social values that enhance corporate credibility and contributing to company’s profit. The Mackiss Company & Company’s turnover rate is close to zero because of high employee satisfaction with excellent corporate culture.